M&S Food sponsors Britain’s Got Talent. During the start and end of the ad breaks in the show, you'll see short and cute idents featuring the many delicious foods that M&S have to offer.
Stick some googly eyes and a mouth on some everyday objects, add some clever writing, get them voiced by the actual judges and presenters from the show, and you’ve got an instant likeable ad.
Keeping the momentum going on social media, I was tasked with adapting many of the idents for various platforms, but with a touch of animated supers and subtitles, for the benefit of viewing without sound.
See a selection of 11 video posts below...